Your heart moves in a different way when you see a mascot, versus a logo. Mascots create an instant connection with the public and can sometimes be more memorable than the company itself.
Our beloved mascot is named Luke. He’s our friend and brand ambassador, along with being the friendliest Frenchie and the most loyal companion you will ever meet. Luke is a fundamental part of the NextHome brand identity, adding emotion and pure marketing genius to the real estate experience.
If you haven’t already, you’re bound to be asked, “What’s with the orange dog?” We hope you’ve prepared an answer that captures the playful nature of our mascot. Pets and homeownership go hand in hand, so use Luke to your advantage. He’s a conversation starter, a double-take when standing guard next to your yard signs, and a great first impression.
Oh, and be prepared to have your orange best friend “borrowed” from your listing’s front yard. Good thing we created custom dog tags that you can display on your Luke, so the parents of the naughty kids in the neighborhood can give you a ring when they find him around their house. What a great way to build your sphere of influence!